Case Study: Allianz Bulgaria achieves a user-friendly, responsive banking portal with Fram Creative Solutions

Allianz Bulgaria streamlines its portal with Fram Creative Solutions for desktop and mobile

Allianz Bulgaria, the country's first comprehensive financial services group, faced the challenge of elevating its portal's user experience to be more user-friendly and intuitive. They needed a design aligned with their corporate identity that could effectively display extensive information on a single-view screen without excessive scrolling, all while remaining responsive for desktop and mobile and working within their existing back-end system's constraints. They engaged Fram Creative Solutions for user interface and user experience design services to address these needs.

Fram Creative Solutions began with user research and competitive analysis to inform the redesign. They developed a fully responsive web app and mobile version that simplified the user journey, organized a large amount of information with clear visual hierarchy, and strictly followed the corporate brand. The result was a transformed Allianz Portal that provided an efficient and seamless experience for both individual and business users, successfully meeting user demands and reducing the need for customer support.

Allianz Bulgaria