Case Study: Superdrug Online Doctor achieves organic growth with Fractl

Superdrug - Customer Case Study

Superdrug Online Doctor came to Fractl, a content marketing agency, looking to improve off-page SEO and drive more organic traffic. They wanted a strategy that could earn high-quality links and broad visibility, with Superdrug as the customer behind the campaign.

Fractl created and ran 26 content campaigns over 16 months, including the viral “Perceptions of Perfection” piece and other broadly appealing, sometimes controversial topics. The result was a major lift in organic search traffic and improved Google rankings, with one campaign alone earning BuzzFeed coverage and more than 3.5 million views; Fractl also helped drive a steady increase in overall website sessions.

Superdrug