Case Study: Porch earns 931 unique domain links with Fractl

Porch earns 931 unique domain links with Fractl in one year

Porch, a leading home improvement marketplace, faced the challenge of earning high-quality backlinks and increasing its brand authority through digital PR. They partnered with the digital marketing agency Fractl to overcome the difficulty of creating link-worthy content that could reach beyond the core home improvement vertical and engage a mass audience.

Fractl implemented a strategic content and digital PR campaign, leveraging both Porch's internal data and authoritative industry datasets. They produced a wide range of content, from on-brand studies to tangential topics across lifestyle and health, to secure placements. This solution earned Porch 931 unique domain links, over 3,500 press mentions, and nearly 38,000 social shares. Fractl's work also secured high-authority brand mentions on major networks like CNBC and NPR, established expert bylines, and led to an expanded PR contract with the client.

Porch