Case Study: NVISION Eye Centers achieves 436% organic traffic growth with Fractl

NVISION Eye Centers - Customer Case Study

NVISION Eye Centers, an ophthalmology medical group with 30+ offices across California, Nevada, and Oregon, came to Fractl after prior SEO efforts failed to deliver the traffic growth, authority, and conversions they wanted. Although the brand was strong, NVISION’s organic performance lagged behind, so the goal was to become the national organic authority on eye surgery and LASIK.

Fractl overhauled the site’s SEO and content strategy, producing 248 pages, improving on-site architecture, and migrating NVISION to a faster WordPress setup with full client control. Fractl also prioritized local SEO across locations, helping drive a 436% increase in organic traffic, a 123% increase in qualified traffic, and a 42% lift in calls and form completions.

NVISION Eye Centers