Case Study: Sapio achieves a 3,072% spike in app installs with Fractl

How We Earned a 3,072% Spike in Weekly App Installs

Sapio, a dating app, needed a stronger user acquisition strategy to reach its target audience and drive more installs. Fractl helped Sapio by combining digital PR with a deep understanding of audience interests, timely outreach around Valentine’s Day, and personalized pitches designed to win media attention.

Fractl’s approach included securing authoritative founder interviews, tailoring pitches to relevant publishers, and leveraging timely news hooks to earn coverage. The effort delivered a 3,072% increase in weekly app installs in just five weeks, showing a major measurable impact for Sapio.

Sapio