Case Study: Porch achieves 931 unique domain links with Fractl

How Fractl Earned Links from 931 Unique Domains for Porch.com in a Single Year

Porch, a leading home improvement marketplace with more than 300,000 active professionals across the U.S., wanted to grow its reach and authority beyond traditional home-improvement coverage. Fractl helped Porch use a mix of on-brand and tangential content, leveraging internal data and industry research to create newsworthy campaigns that could earn press and links at scale.

Fractl’s solution generated links from 931 unique domains in a single year, along with more than 3,500 press mentions and nearly 38,000 social shares. The work also secured coverage and expert quotes in outlets such as Realtor.com, Fast Company, CNBC, NPR, and The View, and led to an expanded PR contract for Fractl with placements on targeted sites like The Mortgage Reports and Retail TouchPoints.

Porch