Case Study: Fanatics achieves explosive organic growth with Fractl

Fanatics - Customer Case Study

Fanatics partnered with Fractl to relaunch its We Are Fanatics blog and turn it into a go-to destination for sports fans. The challenge was to grow the audience, earn media attention, and increase brand awareness through content that would resonate with a wide range of sports enthusiasts.

Fractl implemented a mix of evergreen and timely on-site content paired with off-site promotion, producing more than 50 campaigns over six months. The work earned features on USA Today, MSN, and The Score, while driving a 1,100% increase in organic search traffic and a 230% increase in ranking keywords.

Fanatics