Case Study: a leading insurance company reduces mis-selling and improves compliance with Fractal

Leading Insurance Company - Customer Case Study

The leading insurance company, a private sector insurer, struggled with endemic mis-selling and a workplace culture lacking moral constraints, despite employing traditional punitive compliance measures. To address this, they engaged Fractal, who employed a solution leveraging behavioral science.

Fractal implemented a gamified behavioral framework that included game-based research methods and tactical behavior interventions. This science-driven approach led to a significant drop in employee terminations and a reduction in warnings and cautions, effectively transforming the sales culture and instilling ethical norms across multiple branches.