Case Study: a leading payment providing company enhances retail marketing with Fractal AI

Identify preferred store locations to enable personalized marketing

A leading payment providing company sought to optimize its retail marketing by linking shoppers to their preferred stores based on their home locations. This would allow for more personalized marketing and better store-related decisions, but they faced the challenge of accurately identifying these home-store relationships. They partnered with Fractal to address this challenge.

Fractal implemented a smart location-based marketing solution. Their approach involved cleaning geo data and using AI-powered probabilistic search to match cardholder behavior with merchant locations. This resulted in a highly accurate data mining process, achieving 97% accuracy. For the client, this meant more targeted promotions, enhanced digital outreach, and a much more informed, data-driven view of their retail operations.