Case Study: a Fortune 100 B2C tech company boosts digital conversions with Fractal's AIDE

How a tech major removed cognitive dissonance in buying journeys and created $1B in incremental CLV

The client, a Fortune 100 B2C tech company, was struggling with a low digital conversion rate of 0.8-1.2% and a high rate of buyer drop-offs during its omnichannel purchase journey. Fractal was engaged to uncover the root causes of this cognitive dissonance and to identify which experiential improvements to prioritize.

Fractal deployed its AIDE (Automated Insights for Digital Evolution) technology to analyze millions of digital touchpoints. The solution pinpointed the specific reasons for customer friction and provided actionable, granular insights. This enabled the client to make targeted UX improvements, resulting in a 25% increase in digital conversion rate and over $1 billion in annual incremental customer lifetime value for Fractal's client.