Case Study: a leading technology giant improves conversion insights with Fractal

Gain behavioral insights from anonymous website customers

A leading technology giant with a sales-centric model faced the challenge of understanding its many anonymous website visitors. Without knowing their behavior or identity, the company struggled to identify buying intent, prioritize sales leads, or enhance the user experience. They engaged Fractal to address this challenge.

Fractal developed a big data dashboard that combined clickstream and interaction data to trace the journey of these anonymous users. This solution surfaced behavioral patterns and buying signals, which improved conversion-related decision-making and enabled more targeted sales engagement for the client.