Case Study: Fortune 50 Bank improves customer intelligence with Fractal's custom Customer Genomics framework

Fortune 50 Bank Deploys Custom Customer Genomics Framework to Improve Intelligence and Strategic Decision-Making

A Fortune 50 multinational bank faced significant challenges due to fragmented customer data across operational silos and an overburdened analytics team, leading to poor customer experiences and inefficient, rule-based decisioning. To address this, they partnered with Fractal to develop a custom AI-powered Customer Genomics framework.

Fractal's solution involved creating a centralized Customer 360 data repository and a self-serve analytical bench. This provided a consolidated view of individualized customer data accessible across the business, automating insights and freeing the analytics team for more complex work. The solution improved customer engagement through optimized, personalized processes and was successfully expanded from an initial MVP to serve more than 10 unique use cases.