Case Study: a leading loyalty firm achieves scalable transaction processing and smarter engagement with Fractal

AI based processing of transactions data on Big Data infrastructure

A leading loyalty firm sought to build a scalable online coalition program or "marketplace of marketplaces" for eCommerce platforms. Their key challenges involved handling millions of transactions, seamlessly integrating numerous vendor partners, and establishing a system capable of scalable tracking and optimization. They partnered with Fractal to address these needs.

Fractal implemented an optimized data ecosystem featuring a scalable data infrastructure and a secure, high-performance data warehouse deployed via an on-prem SaaS model. This solution processed millions of transactions over several months, integrated multiple data sources, and enabled real-time campaign tracking. The results allowed the firm to uncover cross-sell and up-sell opportunities, strengthen its coalition program, and make more data-driven decisions for customer engagement.