Case Study: A.R. Wilfley & Sons, Inc. achieves faster, more accurate quoting and actionable business intelligence with FPX

Uncovering the Case for Niche Products and Software

A.R. Wilfley & Sons is a nearly century‑old, family‑owned Denver manufacturer of specialized pumping systems for mining, chemical, fertilizer, food and water markets. Selling highly engineered, niche products created a complex quoting and selection challenge: their generic configurator relied on an external selector, was difficult to maintain, and became untenable when the previous vendor discontinued service during a migration, slowing responsiveness and risking configuration errors.

Wilfley implemented Intelliquip’s industry‑specific selection, configuration, pricing and BI software, with custom functionality for unique products and on‑site training to accelerate rollout. The result: a nimble, all‑in‑one platform that sped quoting, improved accuracy and professionalism, baked 95% of needed engineering logic into the system, and unlocked business intelligence that clarified best‑selling lines, markets and distributor performance — enabling faster, more precise selections even by non‑experts.

A.R. Wilfley & Sons, Inc.

Troy Zellers

Director of Engineering