Case Study: Millipore Sigma boosts B2B ecommerce conversion with Foxgroove

Millipore Sigma boosts conversion 33% with Foxgroove

Foxgroove partnered with Millipore Sigma, a company providing lab materials and services, to redesign their B2B e-commerce platform. The challenge was to enhance the user experience and usability while respectfully balancing the customer's strong, established brand identity.

Foxgroove's solution involved conducting usability evaluations and a competitive analysis to inform a complete platform redesign. They created a scalable design system and focused on optimizing key purchasing paths. This resulted in a 33% increase in conversion rate and a significant boost in revenue, with the average order value reaching $450.

Millipore Sigma