Case Study: Health Advocate achieves a more personalized wellness experience with Foxgroove

Health Advocate grows new members 100k+ in 3 months with Foxgroove

Health Advocate, a leading provider of wellness benefits, sought to reinvent its platform into a more innovative and personalized experience. They partnered with Foxgroove to bring this vision to market and develop a modern well-being product.

Foxgroove worked to create an immersive sub-brand and a best-in-class user experience, balancing the need for the new product to fit within the Health Advocate family while providing interactive tools. The solution included a detailed prototype that guided both internal and third-party development teams. Foxgroove's efforts resulted in the successful launch of the Be True well-being product, which acquired over 100,000 new members within three months and over $2 million in new business prior to launch. A recipe tool within the platform also saw a 244% increase in usage.

Health Advocate