Case Study: DOMO achieves luxury eCommerce growth with Fox & Lee

Domo boosts organic traffic 60% with Fox & Lee

Domo, a luxury furniture retailer in Australia, faced a challenge where its premium in-store experience was not reflected in its outdated ecommerce website. The site had clunky navigation, lacked advanced filtering for its large inventory, and suffered from a disconnect with its POS and inventory systems. Partnering with Fox & Lee, Domo sought to build a refined online platform that matched its brand elegance.

Fox & Lee solved this by delivering a beautifully crafted, image-led ecommerce website focused on clean design and robust retail functionality. The solution included intuitive navigation, advanced filtering, and seamless POS integration. The results were significant, with the new site achieving first-place search rankings for key products and a 60% increase in organic traffic, successfully bridging the gap between Domo's physical and digital retail operations.

Domo