Case Study: Virgin Media captures top graduate talent with Fox Agency

Virgin Media reaches 300,000 undergraduates with Fox Agency

Virgin Media, a company renowned for innovation, needed to recruit the best graduate talent. Their challenge was to stand out in a crowded marketplace and capture the interest of top graduates. Fox Agency was engaged to address this challenge.

Fox Agency created a campaign themed around the UK's talent show craze. The solution included a creative concept, an online ‘graduate hub,’ and a digital campaign to drive awareness. This work resulted in a record number of applications for Virgin Media, including a significant increase for priority roles, and reached over 300,000 undergraduates over successive years.

Virgin Media