Case Study: TMD Friction achieves standout success at Automechanika Frankfurt with Fox Agency

TMD Friction wins standout visibility at Automechanika Frankfurt with Fox Agency

TMD Friction, a global manufacturer of original equipment brake pads for automotive brands, was acquired by Nisshinbo Corporation and faced the challenge of creating a significant new corporate message and creative platform for a major presence at the Automechanika Frankfurt trade show. Fox Agency was enlisted to help them make a huge impression and look the best in class at this global event.

Fox Agency developed a big, bold brand message and visual approach under the proposition "THIS IS OUR WORLD." Their integrated solution included an engaging event space, video and interactive displays, exploding product animations, and supporting communications. The new platform was an unstoppable success, capturing the attention of VIPs, global distributors, and partners, and equipping TMD Friction's sales teams to confidently promote the brand's market-leading innovation and quality.

TMD Friction