Case Study: Plumm boosts employee wellbeing awareness with Fox Agency

Plumm boosts share of voice from 3% to 23% with Fox Agency

Plumm, a workplace mental wellbeing platform, faced the challenge of building global awareness and establishing its market positioning to support its growth plans and an upcoming investment round. They engaged Fox Agency as their B2B tech PR partner to lead this effort.

Fox Agency implemented a proactive PR strategy, positioning Plumm as a go-to expert on workplace wellbeing. They secured widespread media coverage during key moments like Mental Health Awareness Week and commented on emerging trends. Over seven months, Fox Agency increased Plumm's share of voice from 3% to 23%, generated 67 pieces of coverage, and built significant media and investor interest ahead of their funding round.

Plumm