Case Study: Piper achieves standout HR thought leadership with Fox Agency

Piper wins 28 media opportunities in 6 months with Fox Agency

Piper, an innovative HR technology platform, needed to create standout and differentiation in a crowded market dominated by established players. Their challenge was to be recognized as a disruptor in people management and build a brand platform to support growth and investment. They partnered with Fox Agency, a B2B tech PR agency, to achieve this.

Fox Agency developed a narrative positioning Piper as an innovator and leveraged agile PR strategies to capitalize on emerging trends. This approach secured widespread media coverage in influential HR titles. Over a six-month period, Fox Agency helped Piper achieve 28 media opportunities, a reach of over 5 million, and exceeded their key performance indicators by 300%.

Piper