Case Study: PHINIA launches a global automotive brand with Fox Agency

Phinia launches globally in 12 weeks with Fox Agency, driving 35% share price growth

Fox Agency was hired by PHINIA, a new automotive entity spun off from BorgWarner, to manage its complex global brand launch in an extremely short timeframe. The challenge involved creating and coordinating the entire launch, including investor relations, internal communications for thousands of employees, and a major debut on the New York Stock Exchange.

The solution from Fox Agency encompassed a full range of services from brand asset creation and global rollout across 14 countries to media coordination for the NYSE launch. The results were highly successful, generating nearly 1,000 media mentions and achieving a 35% rise in share price within the first few days of trading.

Phinia