Case Study: Learnlight achieves 250% ARR growth with Fox Agency's ABM-led demand generation

Learnlight boosts ARR 250% with Fox Agency

Learnlight, a language learning and soft skills training provider, faced the challenge of capitalizing on a post-pandemic surge in demand for digital platforms amidst a competitive market and new acquisitions. Their goal was to fuel exponential growth across global markets. They partnered with Fox Agency to address this challenge.

Fox Agency implemented a performance and ABM-led demand generation engine. This involved consolidating four global websites into a single presence, evolving the brand message to "People-Powered EdTech," and developing comprehensive data, CRM, and marketing strategies. The results were significant: a 250% increase in ARR to $63 million over eight years, a 366% YoY increase in marketing qualified leads, and the acquisition of 10 enterprise accounts within the first 12 months.

Learnlight