Case Study: IMI Hydronic Engineering wins smart-home market attention with Fox Agency

IMI Hydronic Engineering drives 96% engagement with Fox Agency

The customer, IMI Hydronic Engineering, a division of IMI PLC, faced the challenge of transitioning from a traditional heating components manufacturer to an established player in the smart homes technology market. They tasked Fox Agency with developing a complete brand identity and go-to-market strategy for their new smart thermostat in Europe, targeting both professional installers and DIY consumers.

Fox Agency developed the product name HeimSync and a full visual identity, launching it with an integrated digital campaign centered on the "Smart Comfort for Happy Homes" proposition. Their strategy, which included a video-first approach, achieved a 96% engagement rate and generated over 3.38 million impressions, successfully establishing the smart thermostat in the market.

IMI Hydronic Engineering