Case Study: Gamma achieves award-winning brand awareness across Europe with Fox Agency

Gamma wins 27m impressions with Fox Agency

The customer, Gamma, a UK-based business communications provider, faced the challenge of low brand awareness among prospects despite being a large and well-regarded company. Their goal was to step into the spotlight with a UK and European awareness campaign to showcase their ethos of 'communications with a conscience'. Fox Agency was tasked with developing this campaign.

Fox Agency created a distinctive campaign centered on a giant, fluffy, purple dog as a brand icon to symbolize loyalty and partnership. This was supported by a 'Return on Relationships' PR initiative that included research and a whitepaper. The solution involved an omni-channel strategy across digital, social, and outdoor advertising. The results were significant, generating 27 million impressions, over 1.3 million engagements, and 163 thousand clicks. The award-winning campaign successfully raised Gamma's profile across Europe.

Gamma