Case Study: Fellowes Brands achieves standout market awareness in Europe with Fox Agency's monitor arms campaign

Fellowes Brands boosts European market share with Fox Agency

Fellowes Brands, a US-headquartered manufacturer of workplace solutions, faced the challenge of redefining its position in the crowded monitor arms market and increasing its share across Europe. They partnered with Fox Agency to create a clear strategy for standout differentiation and a creative campaign to capture their segmented audiences.

Fox Agency developed a new 'professional poise' proposition, brought to life with the creative idea 'Let your productivity flow.' This was executed through a full photo and video shoot to produce campaign content including videos, display ads, and website design. The bold, inspirational campaign enabled Fellowes Brands to achieve standout market awareness and build clarity and consistency in the category globally, setting the stage for accelerated growth across Europe.

Fellowes Brands