Case Study: Delphi shifts from parts supplier to trusted aftermarket partner with Fox Agency

Delphi boosts YoY sales 19% with Fox Agency

The customer, Delphi, faced the challenge of shifting its perception in the automotive aftermarket from being seen as just a parts provider to becoming a trusted partner and solutions resource for technicians. Fox Agency was engaged to help communicate this evolved offering and make it heard globally.

Fox Agency developed the "Masters of Motion" campaign, a multilingual, always-on digital platform featuring authentic content like training videos and technical guides. This solution significantly boosted brand recognition and drove a 19% year-over-year sales increase, successfully repositioning Delphi as a partner that empowers technicians.

Delphi