Case Study: DataStax supercharges GenAI growth with Fox Agency

DataStax boosts QLs by 1,159% with Fox Agency

Fox Agency partnered with DataStax, a global Enterprise GenAI platform, to address significant challenges in its paid media programs. DataStax was struggling with inconsistent performance, unreliable reporting, high customer acquisition costs, and loss of market share to competitors who were dominating search results, which frustrated marketing and sales teams.

Fox Agency executed a complete audit and overhaul of DataStax's paid search accounts, reorganizing campaigns, implementing aggressive negative keyword filters, and improving conversion tracking and landing pages. Their integrated brand and performance approach led to dramatic results: a 1,159% increase in qualified leads, a 77% reduction in cost per lead, a 720% increase in deals won, and a 65% reduction in customer acquisition cost.

DataStax