Case Study: Brother Europe brings customer research to life with Fox Agency

Brother Europe brings 5 customer segments to life with Fox Agency across 26 locations

Fox Agency partnered with Brother Europe to tackle the challenge of making B2B customer segmentation research widely adopted across their 26 European locations. The goal was to ensure the research would effectively inform product planning, sales strategy, and marketing activities.

Fox Agency developed an online research hub featuring videos with actors representing each customer segment, alongside interactive workspaces. This brought the customer profiles to life, detailing their needs and matching them with Brother solutions. The campaign was rolled out internally across Europe. As a result, the segments were widely adopted and became fundamental to strategy and planning for new flagship products, with plans to expand the approach globally.

Brother Europe