Case Study: BreatheSIM launches a global travel eSIM brand with Fox Agency

BreatheSIM reaches 5,000,000 in first month with Fox Agency

The customer, BreatheSIM, a new global travel eSIM brand by Isle of Man telco Manx Telecom, faced the challenge of launching into the fast-evolving mobile data market. They needed to establish a unique brand and go-to-market strategy to capture the opportunity presented by Apple's shift to eSIM technology. They partnered with Fox Agency for a comprehensive global brand launch.

Fox Agency conducted extensive research and developed the BreatheSIM brand from positioning to visual identity and app UX/UI. They executed a multi-region, multi-channel launch campaign. The results included reaching over 5,000,000 people in the first month, strong organic app store rankings, and a 20% conversion rate on Android downloads, successfully establishing the brand in multiple international markets.

BreatheSIM