Case Study: BOBST advances digital transformation in packaging with Fox Agency

BOBST scales global packaging campaigns for 5,500+ employees with Fox Agency

The customer, BOBST, is a world-leading manufacturer of machinery and services for the packaging industry. Their challenge was to continue their market leadership by communicating their story of sustainability, connectivity, and innovation to a global audience amidst increasing competition and the need for digital transformation. Fox Agency was engaged to help address this.

Fox Agency implemented a comprehensive solution involving creative narrative, campaign strategies, and digital initiatives. This included automated marketing journeys, virtual sales conferences, web events, global advertising with localization, and a major packaging portfolio showcase. The results positioned BOBST as a forward-thinking industry leader. Fox Agency ensures all activity is measured against clear objectives with continual review and refinement.

BOBST