Case Study: BOBST engages a global audience with Fox Agency's virtual event production

BOBST reaches 44,010 session registrations in 96 countries with Fox Agency

BOBST, a major manufacturer of packaging machinery, needed to continue engaging its global audience digitally during the pandemic. The challenge was to persuade customers worldwide to attend a single virtual event that demonstrated the company's industry authority. Fox Agency was enlisted to create this transformational showcase.

Fox Agency developed and produced BOBST DAYS, a four-day digital event featuring webinars, speakers, and videos focused on industry themes like sustainability. The full-service solution included event concepting, platform management, and global video production. The event was a major success, driving 44,010 session registrations from 96 countries and featuring 62 speakers, with plans to return the following year.

BOBST