Case Study: BearingPoint fuels US brand awareness and demand with Fox Agency

BearingPoint drives 634 PR coverage and 100+ leads with Fox Agency

BearingPoint, a business and technology consultancy with a large European presence, faced the challenge of limited brand awareness and untapped demand generation as it sought ambitious growth in the US market. They engaged Fox Agency, a B2B marketing partner, to help accelerate growth across brand and demand.

Fox Agency developed a strategic program built around the campaign theme "the power of the possible," utilizing PR, content, digital assets, and social media. The solution focused on raising awareness and driving demand across key verticals. Results within the first four months included over 630 top-tier media coverages (an 800% year-over-year uplift), 66,000 digital interactions, 35,000 landing page visitors, and over 100 leads generated.

BearingPoint