Case Study: ABB strengthens its pulp and paper leadership with Fox Agency

ABB generates 284 leads in 3 months with Fox Agency

ABB, a global leader in electrification and automation, faced the challenge of strengthening its position as a trusted partner in the pulp and paper industry, a sector undergoing significant environmental and digital transformation. They partnered with Fox Agency to move beyond being seen as just a technology provider and to build a reputation as an industry thought leader.

Fox Agency developed the "We are Generation Paper" concept, a campaign that spotlighted ABB's own experts through a series of films, photography, and written content to tell an authentic brand story. The solution was implemented across organic and paid social, web, and trade media in 19 countries. The results for Fox Agency's campaign included 8 million impressions, 10,500 clicks, and 284 generated leads within the first three months.

ABB