Case Study: A-Safe creates a new category of operational intelligence with Fox Agency

A-Safe generates 5 million impressions with Fox Agency

The customer, A-Safe, a global leader in industrial workspace safety, faced the challenge of creating and launching an entirely new market category with its RackEye active racking management solution. They needed a partner to help them shift from being a product manufacturer to a technology solutions provider and to launch this new offering globally. They partnered with Fox Agency to develop a strategic go-to-market plan.

Fox Agency developed a comprehensive campaign built around the "Impact You Can See" platform to launch RackEye. The solution included a multi-channel approach with media, PR, and sales enablement. The campaign successfully generated over 5 million impressions, reached more than 30,000 targeted contacts, and delivered a multi-million-pound pipeline value, enabling A-Safe to reposition itself as a technology provider and establish a new market category.

A-Safe