Case Study: Hailee and Kendra unify merch and memberships with Fourthwall

A Fourthwall Case Study

Preview of the Hailee and Kendra Case Study

Hailee and Kendra more than double memberships to 460 with Fourthwall

Hailee and Kendra, a powerhouse couple in the content creation world, found their existing platforms could no longer support their growing community. They were using Patreon for memberships and Spring for merchandise, which created a disjointed experience for both them and their supporters. Their challenge was to find a unified solution that could seamlessly integrate both offerings under one roof.

The solution was implemented by Fourthwall, which provided a single platform to host their memberships and merchandise. By moving to Fourthwall, they achieved a more than doubling of their membership count, from 187 to 460 members in just four months. This transition also resulted in a substantial increase in merchandise sales and a more engaged community, all while benefiting from a more favorable revenue split.


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