Case Study: ALX Nigeria achieves 170% application growth with FourthCanvas

ALX Nigeria boosts applications 170% with FourthCanvas

FourthCanvas partnered with ALX Nigeria, a major player in education technology, to address the challenge of staying ahead in a competitive market and scaling its impact. ALX needed to gain fresh clarity and uncover deep learner insights to realign its positioning for greater relevance and readiness.

FourthCanvas conducted a comprehensive nationwide research effort, engaging over 13,000 respondents across all 36 states. The insights directly informed the creation of a new program called Pathway and provided a foundation for ALX's storytelling. The results were a 170% increase in applications and a 32.5% rise in female participation.

ALX Nigeria