Case Study: Zuto strengthens its ethical car finance brand with Fourth Day

Zuto wins 61 articles in 10 months with Fourth Day

Zuto, a UK-based fintech company specializing in car finance, sought to leverage its BCorp accreditation to establish itself as a purpose-driven leader in its sector. Their challenge was to communicate this ethical positioning to multiple stakeholders, including customers, employees, and partners. They partnered with the vendor Fourth Day, a public relations firm, to achieve this.

Fourth Day implemented a multi-faceted PR solution that included promoting Zuto's growth story, establishing its CEO as an industry thought leader, and boosting its employer brand. The results were significant, including 61 articles in top-tier media, national coverage in major publications, and Zuto being awarded 'Best Place to Work'. This increased brand awareness supported Zuto's core objectives of generating more inquiries and recruiting talent.

Zuto