Case Study: QStory raises awareness of AI-powered contact centre automation with Fourth Day

QStory boosts LinkedIn views to 46,000+ with Fourth Day

Fourth Day helped QStory, a company providing an AI-empowered Intraday Automation (IDA) platform for contact centers, to raise awareness of its technology. QStory's challenge was to help time-poor contact center resource planners quickly grasp the benefits of its pioneering solution and overcome doubts about deploying AI.

Fourth Day's solution was to create a relatable video series called "Dear Dave," featuring a friendly industry expert who addressed planners' daily problems. This multichannel campaign generated over 46,000 video views on LinkedIn and achieved a 54% email click-through rate. It stimulated industry conversations and led to significant new business, including one request for additional services worth £270k annually.

QStory