Case Study: Probrand builds brand authority and trust with Fourth Day PR

Probrand builds brand authority with Fourth Day and secures 50+ media mentions

The Probrand Group, a provider of IT products and services via an online marketplace, wanted to differentiate itself and build its reputation as an ethical value-added reseller. To address this challenge, they worked with the vendor Fourth Day, which employed a PR campaign and thought leadership content to position Probrand as a brand that empowers IT buyers.

Fourth Day implemented a solution centered on an annual report, the Margins Survey, which exposed excessive mark-ups in the industry. This campaign secured over 50 pieces of coverage in target publications, significantly raised Probrand's profile, and established its spokespeople as thought leaders who were subsequently approached by top-tier media like BBC Newsnight and The Times. The report's impact was demonstrated by its popularity, becoming an industry talking point and generating extensive reader engagement.

Probrand Group