Case Study: MHA boosts care home occupancy and recruitment with Fourth Day PR

MHA boosts care home enquiries with Fourth Day’s 31-piece media campaign

The customer, MHA, is a national charity that provides care homes and services for older adults across Britain. Their challenge was to raise their profile to support occupancy and recruitment targets. They worked with the vendor Fourth Day, a PR agency, to achieve this through strategic media relations.

Fourth Day implemented a solution focused on securing media coverage by telling the stories of MHA's residents and staff, as well as running specific campaigns with celebrity influencers. This approach successfully raised awareness of MHA's work, resulting in national and regional press coverage. The work by Fourth Day helped drive up occupancy in MHA's care homes and increased employment enquiries.

MHA