Case Study: Lytx establishes global authority in video telematics with Fourth Day PR

Lytx engages 5,000+ fleets and influences EU policy with Fourth Day

Lytx, a company specializing in video telematics and intelligent dash cams, wanted to raise its profile as a global authority and promote its Surfsight solution in the UK and European markets. The challenge involved educating the fleet management sector, reaching new telematics partners, and dispelling myths about the technology. To address this, they engaged the vendor Fourth Day.

Fourth Day implemented a comprehensive communications campaign that included strategic messaging, media and analyst relations, and content creation. The results included securing media coverage in top-tier trade publications, successfully engaging with influential analysts like Gartner and IDC, and positioning Lytx to influence EU policy after being approached by the European Transport Safety Council.

Lytx