Case Study: Transport for the North boosts report design and creative communications with Fourleaf

Transport for the North scales ongoing report design across 20 local transport authorities with Fourleaf

Transport for the North, England’s first Sub-national Transport Body, required ongoing report design and creative support for a variety of technical and public-facing documents. Their challenge was to bring complex strategic messaging to life through compelling data visualizations, infographics, and graphics while ensuring brand consistency across all materials. They also needed supporting social media assets. Fourleaf was engaged to provide a full-service design solution to meet this need.

Fourleaf worked closely with the client to design a suite of reports, including their Business Plan and Decarbonisation Strategy, using cohesive yet distinct visual approaches for each report type. The solution included creating highly visual pages with illustrations and infographics to make complex themes easy to digest. Fourleaf also developed an innovative, eye-catching social media campaign using dynamic puzzle imagery to represent the organization's problem-solving capabilities, effectively conveying key messages across different platforms.

Transport for the North