Case Study: Shell achieves engaging Energy Security Scenarios storytelling and data visualisation with Fourleaf

Shell boosts Scenarios engagement in 24 hours with Fourleaf

Shell, a global energy and petrochemical company, faced the challenge of presenting the complex data and future predictions of its Energy Security Scenarios in an engaging and accessible way for diverse audiences, from policymakers to academics. They commissioned Fourleaf to create a strategy for visualizing this vast information.

Fourleaf developed an interactive digital asset featuring over 120 data visualizations and an intuitive timeline for navigation, all integrated into the Shell global website. The solution also included accessible PDF reports. This approach resulted in highly successful engagement, with the site receiving 3,866 visits from users in over 90 countries within the first 24 hours alone, and an average time on site of over five minutes.

Shell