Case Study: Pfizer raises PGHD awareness with Fourleaf

Pfizer raises PGHD awareness with Fourleaf across 5 patient stories

The customer, Pfizer, a pharmaceutical company with a long history in rare disease treatment, faced the challenge of raising awareness of Paediatric Growth Hormone Deficiency (PGHD) to improve early diagnosis. Their goal was to engage parents and schools with the right information, requiring a campaign that balanced a mature visual identity with the sensitive nature of an issue affecting young children. They engaged the vendor, Fourleaf, to develop this multi-faceted campaign.

Fourleaf created the "High Hopes" campaign, which included a strong visual identity, a sensitively produced patient interview video, an illustrated children's book, and a comprehensive resource website. The solution utilized a cohesive mix of photography and illustration with vibrant colors to appeal to both adult and younger audiences. While the case study does not provide specific metrics, the campaign successfully delivered a suite of educational materials aimed at building trust and improving understanding of PGHD to facilitate earlier diagnosis and treatment.

Pfizer