Case Study: Pfizer raises Turner Syndrome awareness with Fourleaf's digital campaign

Pfizer drives 6,000,000 impressions with Fourleaf’s Missing an X campaign

Pfizer, a pharmaceutical company, approached Fourleaf with the challenge of creating a sensitive digital awareness campaign for Turner Syndrome. The goal was to educate the public, parents, teachers, and potentially undiagnosed girls about the condition to encourage early diagnosis and difficult conversations, thereby increasing the market for treatment.

Fourleaf developed the "Missing an X" campaign, which used thoughtful copy, a bold visual identity, and emotive video content. The strategy focused on targeted social media ads on Facebook and Instagram. The campaign was highly successful, generating 6 million impressions, reaching an audience of 2 million, and driving 85,000 website visits, subsequently receiving an internal award from Pfizer.

Pfizer