Case Study: Eni boosts global employer branding and talent acquisition with Fourleaf

Eni reaches talent in 69 countries with Fourleaf

The customer, Eni, is a forward-thinking integrated energy company with a global workforce. Their challenge was to position themselves as a top employer to attract the best global talent in the energy sector and reduce reliance on agency candidates. They engaged the vendor, Fourleaf, to create an online recruitment campaign focused on employer branding and talent acquisition.

Fourleaf developed a multi-lingual, omni-channel campaign centered on authentic employee testimonials. They created a series of bold, on-brand banners for social media, Google, and industry sites like Rigzone, incorporating key messages and the tagline "Energy for action takers." The solution successfully translated across markets, launching first in English and then adapting for Spanish-speaking audiences, effectively enhancing Eni's global employer brand.

Eni