Case Study: Unilever South Africa overcomes border delays with FourKites

Unilever South Africa cuts border delay response time with FourKites and 2,500 targeted alerts

Unilever South Africa, a major consumer goods company, faced significant delays and a lack of visibility at border crossings, a challenge that was severely exacerbated by the COVID-19 pandemic. Wait times skyrocketed to over 10 hours, crippling their supply chain. To overcome this, they partnered with visibility vendor FourKites and leveraged its real-time transportation visibility platform, including the Custom Geofence capability.

FourKites implemented custom geofences around borders to provide proactive alerts whenever a shipment was delayed. This solution enabled Unilever to quickly identify issues and reschedule appointments. The results were highly effective, with over 2,500 targeted notifications sent for facility wait times, which improved communication and drastically reduced the manual effort required for tracking. FourKites helped Unilever gain critical visibility and manage the crisis successfully.

Unilever South Africa