Case Study: The Coca-Cola Company cuts truck-tracking response times with FourKites Tracy AI

The Coca-Cola Company cuts where's-my-truck response time from 90 minutes to seconds with FourKites

The Coca-Cola Company's North America operating unit faced a challenge in managing a high volume of time-sensitive "where's my truck" customer inquiries. Their team of customer service representatives manually handled each request through the FourKites platform, a process that was incredibly time-consuming and made it impossible to manage necessary data follow-ups with carriers.

FourKites implemented its Tracy AI agent to provide a customer self-service track-and-trace capability. This solution from FourKites automated the response process, answering inquiries in seconds instead of 90 minutes and returning hundreds of hours to associates. The AI agent also proactively identified stale data and nudged carriers for updates, significantly improving data quality and customer service.

The Coca-Cola Company