Case Study: Kimberly-Clark identifies 90% of exceptions by 9 a.m. with FourKites Tracy

Kimberly-Clark — Identifying 90% of Exceptions by 9 a.m. with Tracy

Kimberly-Clark, a global consumer goods company, faced a challenge as its transportation team spent excessive manual effort on tracking carrier updates. This inefficient process meant daily exception triage often wasn't completed until 5 p.m., providing outdated information and a frustrating experience for stakeholders. To address this, they turned to vendor FourKites.

FourKites implemented its AI tracking agent, Tracy, to automate exception handling. The solution involved building customized agentic workflows for the exceptions that mattered most to Kimberly-Clark. As a result, the company now identifies 90% of its exceptions by 9 a.m. each morning. This led to a 60% reduction in email volume and enabled 70% of customer appointment reschedules to be completed the same day, allowing the team to focus on more strategic decisions.

Kimberly-Clark